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You Must Develop a Traffic Attitude!
Most people approach the web passively. They have
a web site. They wait. Nothing happens. They complain. Or even,
ridiculously, pull off the web, like it's the web's fault that 60
million people didn't drop by before breakfast. If you want traffic,
you've got to work for traffic. That means developing the Traffic
Attitude. This attitude consists of the following parts:
- Recognition that the web doesn't promote itself
- Determination to master web promotion
- Decision to use every effective means of building
your traffic!
This training site will show you how to take action
and get traffic to your Concorde Group site. Traffic means SUCCESS!
Do What the Leaders Do
Most Concorde Leaders grow their businesses by sending
emails to people who are interested in starting a home business.
They use email marketing. What are the basics of email marketing?
The same as direct mail. The key elements of success are the same:
- Get good leads (contact information) of people
who are qualified for your offer, interested in it, and capable
of buying. This is the MOST important key.
- Generate a compelling offer to motivate these
leads to act. Concorde Group uses the free trial approach.
- Send a repeated series of messages with your offer
to these leads. The key here is repetition. One or two contacts
is not enough. Also, the copy (words you use) must get their attention
and motivate them to act in the way you want. Create a sense of
urgency to act now! Concorde Group does an excellent job of this
with the "Your CHECK is waiting!" emails.
- Exceed the person's expectations; over deliver!
This keeps them as your customer, and get personal referrals. In
other words, help your members be successful beyond their expectations!
Get Started Now!
Your upline has implemented a turn-key system that
sends proven emails to people interested in starting a home business
(leads). This is called an autoresponder. Once a lead upgrades,
you need to move them from the leads autoresponder to the pre-enrollee
autoresponder. Proven emails are then sent
to the pre-enrollees encouraging them to upgrade.
Make sure to follow the instructions in the FOLLOW
UP section to set your autoresponder and communication system up.
First continue on in this section to select the PROVEN lead sources
you feel most comfortable with that your sponsor recommends.
Try and get at least 1000 leads per month. Leads
are the life blood of your business!
How would you like to get thousands of free leads
every month? Easy. Refer Your Members to Your Lead system and Autoreponder
system, so that you don't have to pay a thing to run your business.
Log in to your Concorde Group site at http://www.concordegroup.net
and go to the members only site. Once there, go to My Profile. At
the bottom, change the Preferred Lead Source URL to your referral
link. Press the update button. You're done! Now all the Concorde
Group back office pages of your downline will have your link as
the preferred lead source on their page.
Work Your Leads
Once you receive these leads, make sure to add them
to your autoresponder. Tuesdays are the best day to release these
leads. Your leads will receive letters encouraging them to become
pre-enrollees. Further information on autoresponder set up is found
in the Follow up section.
Action Plan
To summarize, here is what you need to do now to
get started with your basic email marketing program:
- Get an autoresponder account using your enroller's
sponsor link, as well as whatever their preferred lead source
address is. You will find the most proven lead sources on this
site to talk to your sponsor about.
- Buy at least 1000 leads or as many as you can
afford to get started.
- Set your preferred lead source in your Concorde
Group profile.
- When you get your leads, load them in to your
autoresponder and follow up with Next Wave Automated Voice Message
Broadcasting as well as your phone. Remember it takes 7-8 contacts
to close a prospect, so the more automated your business is, the
better.
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