Marketing
to a Specific Personality Type
Great article from BigDot1 - our Unlimited
Flat Rate Long Distance provider
Duplication is the key to network marketing and this repetitive
process also spills over into recognizing different personality
types. If we break personalities down into five categories, you'll
find that you'll meet them again and again. Familiarizing yourself
with other people's styles will increase your success ratio. First,
learn to listen, and then learn to speak their language. As you
duplicate the process, you will learn and your skills will increase.
Assertive Controllers are usually very aggressive, outspoken,
and results orientated. They are confident, born leaders who take
charge and are a premium in network marketing. They may be a bit
overbearing, so it is important to acknowledge their attributes.
These people will organize and drive your down-line. You can expect
controllers to speak quickly, sometimes loudly and very strongly.
They listen less and talk more. Usually, they make statements
rather than ask questions, making statements like; Lets settle
this right now. What's the bottom line? Get to the point. What
are the options? What are the particulars? What's in it for me?
Supportive Personalities tend to follow and need direction and
encouragement. They are usually well-liked, gentle, and good listeners.
Feelings matter to them. They need to know they will be helped,
supported, and they will be loyal and follow. Never bully such
a person, but encourage them and let them know you will be there
for them. Make sure you follow through.
Careful Analyzers are task-oriented individuals, usually low
key and quiet. They will be turned off by hype or exaggeration.
If you are overbearing, they will see you as unorganized, flighty
and uninformed and will negate your opinions. You must be organized
to connect and work with these individuals. Know your facts. Have
them written before you so you can effectively answer their detailed
questions. Once they know the facts and see their way through,
they become invaluable members of your down-line. It would be
typical for the analyzer to say something like; Let's look at
this logically. Let's take this first step and then we can decide
step two. They ask a lot of questions and seem to appear deep
in thought when they're listening. They will often play the devil's
advocate, so be prepared. Our web site will be a wonderful tool
for them.
Sociable Promoters are people persons, the life of the party,
and usually born sales people. They are often the exact opposite
of task-oriented analyzers. The promoters usually have a great
sense of humor. Give them plenty of room to be creative and spontaneous.
Don't bog them down with details and do communicate with enthusiasm.
They'll be very interested in the social side of networking, for
they're very relationship oriented people and love to express
themselves. Once trained, these are the guys you put in front
of groups.
The Pros are the most coveted, and like the big fish, the hardest
to land. These are the people that have learned the duplication
process and have already succeeded. If you can connect with any
of these people, put them on a 3-way with the best people in your
organization. Remember, there are many people that tell what they
can do. I normally don't care how high a person can jump. I'm
more interested in seeing how they walk when the hit the ground.
As distributors join your down-line, get to know them personally,
and learn to utilize the different personalities in your recruiting.
For instance, if you find promoter or facts orientated types,
use them in your down-line in 3-ways to better connect with prospects
you have determined fit these personality types.
How do you know which one of the five personality types your
prospect is? Ask questions. Find out what they do. What they've
done. What they want. What they can contribute. The simplest way
is to listen to what they say. Controllers and promoters generally
are fast paced extroverts and will generally talk your ear off.
Though they're outgoing in a little bit different ways, one a
commanding presence, the other a spontaneous entertainer, both
are passionate, energetic talkers. So for starters, if you meet
someone who comes on strong and talks a lot, they are likely either
a controller or a promoter. On the other hand, if they're quiet,
soft spoken, a deep thinker, they're probably either a supporter
or an analyzer. They are more apt to ask questions of their own
and then listen intently. Neither one of these styles are quick
to reveal what's really going on with them. So, right away, if
you can peg someone as very assertive and talkative or low key
and reserved. Now you're you're half way there.
The more low-key supportive relaters and analyzers often relate
with questions rather than direct statements that reveal their
own thoughts or feelings. Especially the sensitive supportive
relaters are often indecisive and little bit wishy-washy. You
might hear them say I'd like to go kind of slow on this, is that
ok?" Will you be there to help me in this situation? Can
we do this together until I get the feel for it? Generally, they're
not as quick to jump in and tell you exactly in a confident way
what they think.
The social promoters, on the other hand, are outgoing and verbal,
but, because they are more people oriented, they have more of
a social quality and usually present themselves a lot less formal
than the directive controllers would say. Seldom being authoritative,
the promoter would probably include you in the conversation and
be quite vague about results, saying things like, Hey, there's
an idea, what do you think? "Spare me the details, just give
the drift."
To work best with each personality type you need to adapt (customize)
your approach and follow through. While retaining your own identity,
learn to handle the different personality styles you come in contact
with in a way that puts them at ease. You need to speak to each
prospect in the way they feel comfortable listening. Remember
be sensitive. Network marketing is a people business, and always
treat others in a respectful manner, the way you would like to
be treated. Happy hunting.
|