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Marketing to a Specific Personality Type

Great article from BigDot1 - our Unlimited Flat Rate Long Distance provider


Duplication is the key to network marketing and this repetitive process also spills over into recognizing different personality types. If we break personalities down into five categories, you'll find that you'll meet them again and again. Familiarizing yourself with other people's styles will increase your success ratio. First, learn to listen, and then learn to speak their language. As you duplicate the process, you will learn and your skills will increase.

Assertive Controllers are usually very aggressive, outspoken, and results orientated. They are confident, born leaders who take charge and are a premium in network marketing. They may be a bit overbearing, so it is important to acknowledge their attributes. These people will organize and drive your down-line. You can expect controllers to speak quickly, sometimes loudly and very strongly. They listen less and talk more. Usually, they make statements rather than ask questions, making statements like; Lets settle this right now. What's the bottom line? Get to the point. What are the options? What are the particulars? What's in it for me?

Supportive Personalities tend to follow and need direction and encouragement. They are usually well-liked, gentle, and good listeners. Feelings matter to them. They need to know they will be helped, supported, and they will be loyal and follow. Never bully such a person, but encourage them and let them know you will be there for them. Make sure you follow through.

Careful Analyzers are task-oriented individuals, usually low key and quiet. They will be turned off by hype or exaggeration. If you are overbearing, they will see you as unorganized, flighty and uninformed and will negate your opinions. You must be organized to connect and work with these individuals. Know your facts. Have them written before you so you can effectively answer their detailed questions. Once they know the facts and see their way through, they become invaluable members of your down-line. It would be typical for the analyzer to say something like; Let's look at this logically. Let's take this first step and then we can decide step two. They ask a lot of questions and seem to appear deep in thought when they're listening. They will often play the devil's advocate, so be prepared. Our web site will be a wonderful tool for them.

Sociable Promoters are people persons, the life of the party, and usually born sales people. They are often the exact opposite of task-oriented analyzers. The promoters usually have a great sense of humor. Give them plenty of room to be creative and spontaneous. Don't bog them down with details and do communicate with enthusiasm. They'll be very interested in the social side of networking, for they're very relationship oriented people and love to express themselves. Once trained, these are the guys you put in front of groups.

The Pros are the most coveted, and like the big fish, the hardest to land. These are the people that have learned the duplication process and have already succeeded. If you can connect with any of these people, put them on a 3-way with the best people in your organization. Remember, there are many people that tell what they can do. I normally don't care how high a person can jump. I'm more interested in seeing how they walk when the hit the ground.

As distributors join your down-line, get to know them personally, and learn to utilize the different personalities in your recruiting. For instance, if you find promoter or facts orientated types, use them in your down-line in 3-ways to better connect with prospects you have determined fit these personality types.

How do you know which one of the five personality types your prospect is? Ask questions. Find out what they do. What they've done. What they want. What they can contribute. The simplest way is to listen to what they say. Controllers and promoters generally are fast paced extroverts and will generally talk your ear off. Though they're outgoing in a little bit different ways, one a commanding presence, the other a spontaneous entertainer, both are passionate, energetic talkers. So for starters, if you meet someone who comes on strong and talks a lot, they are likely either a controller or a promoter. On the other hand, if they're quiet, soft spoken, a deep thinker, they're probably either a supporter or an analyzer. They are more apt to ask questions of their own and then listen intently. Neither one of these styles are quick to reveal what's really going on with them. So, right away, if you can peg someone as very assertive and talkative or low key and reserved. Now you're you're half way there.

The more low-key supportive relaters and analyzers often relate with questions rather than direct statements that reveal their own thoughts or feelings. Especially the sensitive supportive relaters are often indecisive and little bit wishy-washy. You might hear them say I'd like to go kind of slow on this, is that ok?" Will you be there to help me in this situation? Can we do this together until I get the feel for it? Generally, they're not as quick to jump in and tell you exactly in a confident way what they think.

The social promoters, on the other hand, are outgoing and verbal, but, because they are more people oriented, they have more of a social quality and usually present themselves a lot less formal than the directive controllers would say. Seldom being authoritative, the promoter would probably include you in the conversation and be quite vague about results, saying things like, Hey, there's an idea, what do you think? "Spare me the details, just give the drift."

To work best with each personality type you need to adapt (customize) your approach and follow through. While retaining your own identity, learn to handle the different personality styles you come in contact with in a way that puts them at ease. You need to speak to each prospect in the way they feel comfortable listening. Remember be sensitive. Network marketing is a people business, and always treat others in a respectful manner, the way you would like to be treated. Happy hunting.

It's Your

Move...

Most of your answers can be found in the links on this site. Please contact your direct upline, then your Platinum & Diamond Upline. You may call Life Force (800.531.4877) if you are having trouble getting the help you need, and ask them to help you find someone to work with you closely.

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